The media world was turned upside down and inside out with the advent of the internet, leaving the newspaper and magazine industries in shambles and millions of CEOs and their small/medium-sized businesses on the outside of receiving media coverage in the form of brilliantly-written professional featured articles.
The year 2000 was the turning point: newspapers and magazines folded one by one, unable to conform to internet. The newspapers left standing had to figure out how to take $100,000 full-page newspaper ad buys of Broadway shows and world-class museum exhibitions and scale that dramatic visual down to the size of a laptop screen and iPhone. They couldn’t do it — and make the same ad revenue.
As a result, to stay in business, newspapers and magazines had to shrink their editorial staffs by 75%, leaving the remaining 25% to focus on the biggest news of the day, from the biggest companies of the day – Google, Facebook, et al — who ruled the new world order. Reporters were forced to juggle four assignments at a time, leaving no time or space for interviewing CEOs of small to medium size companies, to tell their compelling stories of how and why they launched their businesses, the passion and sweat it took, the highs and lows, the magical wonders of success, combatting the fear of failure.
As a result of the upheaval, “paid editorial” CEO feature articles emerged as an acceptable and exciting alternative. The FCC took off their blinders and told new media publishers, “Go with it.” That’s when California Business Journal evolved to deliver dynamic, compelling, insightful, hard-hitting, unbiased, brilliantly written articles for CEOs and their businesses. The product has become so acceptable and popular that even Forbes and Newsweek jumped onto the stage with California Business Journal. The difference is that CBJ’s prices are extremely affordable and the quality of our presentation and the quality of our articles are demonstrably better.
Sure, landing you and your company in the Wall Street Journal, New York Times, Los Angeles Times, TechCrunch, Time Magazine or on CNN, FOX Business, or on ABC/NBC/CBS is golden. But it’s 99% impossible. Their are just too many great stories out there from The Big Boys, the Tech companies, the S&P companies, etc. There is no room and no space foe small to medium-size businesses. Enter California Business Journal. We cater to you. We interview you, write a dazzling article AND publish for you too. And we have 1M+ readers and a stellar Domain Rating Authority of 74.
Contact me directly to be featured in CBJ: 949-648-3815.